SOFT SKILLS

Soft Skills in Recruiting: Why They Matter More Than Hard Skills

Soft skills increasingly decide recruiting success. Why communication, adaptability and emotional intelligence now matter more than technical expertise.

Reading time approx. 4 minutes · As of: July 2026
Soft Skills in Recruiting: Why They Matter More Than Hard Skills

Hard Skills veralten schneller als je zuvor. Laut LinkedIn werden sich bis 2030 etwa 70 % der benötigten Fähigkeiten verändern. Soft Skills wie Kommunikationsfähigkeit, Anpassungsfähigkeit und emotionale Intelligenz entscheiden langfristig über den Recruiting-Erfolg. Die Nachfrage nach Soft Skills in Deutschland ist seit 2019 um 190 % gestiegen. Der Artikel zeigt, wie du Soft Skills im Auswahlprozess sinnvoll einbindest und warum sie Produktivität, Mitarbeiterbindung und Innovation stärken.

As of: July 2026

Soft Skills in Recruiting: When Hard Skills Age Faster Than a New Pair of Sneakers

Reading time approx. 4 minutes

Breadcrumb: mana HR → HR Knowledge → Blog → Soft Skills in Recruiting

Contents

TL;DR

In recruiting, soft skills such as communication, adaptability and emotional intelligence are becoming more important than pure technical expertise, because hard skills age faster and, according to LinkedIn, around 70% of the skills we need will change by 2030. Demand for soft skills in Germany has risen by 190% since 2019. This article shows how to build soft skills into your selection process in a meaningful way and why they strengthen productivity, employee retention and innovation.

!Two pairs of shoes side by side: one pair of worn, dirty sneakers and one pair of new, white sneakers. A symbol for the difference between outdated hard skills and fresh, relevant soft skills in recruiting.

Author: Dominik Becker · Published: March 18, 2025

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Why hard skills are no longer enough

The days when companies looked only at technical expertise are over. Anyone hiring today knows that soft skills often make the difference between a good hire and an excellent one. Yet many companies still struggle to assess these "soft" abilities properly. And they are essential, especially in times of remote work, hybrid teams and agile ways of working.

In a world that is changing fast, and where artificial intelligence is taking on more and more tasks, hard skills lose relevance quicker than ever. According to the LinkedIn Global Talent Trends Report, around 70% of the skills needed for most jobs will change by 2030. So companies have to ask themselves: are we recruiting for skills that may already be outdated tomorrow, or for abilities that stay relevant over time?

In this article, we look at which soft skills are especially in demand, how companies can factor them into recruiting in a meaningful way, and why they decide long-term success.

Which soft skills are most in demand in 2025?

What is expected of employees is changing fast. Technical skills matter, but on their own they are not enough. According to a StepStone study, demand for soft skills in Germany has risen by 190% since 2019. Companies are increasingly looking for:

  • Communication – essential in virtual and in-person teams
  • Adaptability – vital in a fast-moving world of work
  • Problem-solving – especially valued in agile structures
  • Emotional intelligence – decisive for team dynamics and leadership
  • Ownership and self-organization – essential for hybrid work

The biggest challenge for recruiters: these abilities are not as easy to measure as technical qualifications. A certificate makes a clear statement about someone's expertise, but assessing soft skills calls for a deeper understanding within the recruiting process.

Why soft skills decide a company's success

Productivity and collaboration: Teams that are strong in soft skills work more efficiently and productively. Studies show that companies with high emotional intelligence are up to 20% more productive.

Employee retention: When you hire people who fit the company not only professionally but also personally, you lower turnover. That reduces costs and creates a stable company culture.

Innovation and creativity: Companies with a strong soft-skills culture are more innovative. People who communicate well, contribute creative ideas and respond flexibly to change drive innovation forward.

The LinkedIn Global Talent Trends also underline that soft skills keep growing in importance. With the rapid arrival of AI, employers are looking not only for technical specialists but also for people who can adapt quickly to new technologies and use them effectively. Companies like LinkedIn now even run coaching programs for soft skills to prepare their workforce for the future.

How to build soft skills into recruiting in a way that works

Open conversations instead of standardized questions: Rather than only checking the CV or filling in questionnaires, companies could make deliberate use of informal conversations during the recruiting process. An open exchange about past challenges, team dynamics and ways of working often reveals soft skills more authentically than a formal interview setting.

Hands-on tasks in the selection process: Instead of asking classic interview questions, candidates could work through small case studies or role plays that show how they act in realistic work situations. This works remotely too.

Peer interviews: Team members could interview candidates and give feedback on their soft skills. That perspective often leads to a more accurate assessment than HR conversations alone.

Use measurable soft-skill indicators: Soft skills cannot simply be reduced to numbers, but there are indicators:

  • Feedback after the probation period: Regular peer and manager feedback can capture whether a person actually shows the desired soft skills in practice.
  • Analyze collaboration behavior: Digital communication tools like Slack or Microsoft Teams provide (anonymized) valuable clues about how interactive and team-oriented people are.
  • Retention and cultural fit: Companies can analyze whether candidates with strong soft skills tend to stay longer and integrate better into the team.

Conclusion: soft skills as a way to future-proof your company

In a world where hard skills age faster than ever, soft skills are what make people successful over the long term. Anyone who deliberately factors soft skills into recruiting will not only make better hiring decisions, but also build a stronger, more resilient company culture.

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Frequently asked questions

Why are soft skills in recruiting more important than hard skills?

Hard skills age faster today than ever before. According to the LinkedIn Global Talent Trends Report, around 70% of the skills needed for most jobs will change by 2030. Soft skills like communication, adaptability and emotional intelligence, by contrast, stay relevant over time. They often make the difference between a good hire and an excellent one, especially with remote work and agile teams.

Which soft skills are currently most in demand?

The ones most in demand are communication, adaptability, problem-solving, emotional intelligence, and ownership and self-organization. According to a StepStone study, demand for soft skills in Germany has risen by 190% since 2019. The challenge: these abilities are not as easy to measure as technical qualifications and call for a deeper understanding of the selection process.

How can you assess soft skills meaningfully in the selection process?

Rather than only checking the CV, unstructured, informal conversations about past challenges and team dynamics help. Hands-on case studies or role plays show how candidates act in real situations, and that works remotely too. Peer interviews by team members often deliver more accurate assessments than HR conversations alone. On top of that, feedback after the probation period and cultural fit give further clues.

Why do soft skills decide a company's success?

Teams with strong soft skills work more productively. Studies show that companies with high emotional intelligence are up to 20% more productive. People who fit both professionally and personally stay longer, which lowers turnover and costs. Companies with a pronounced soft-skills culture are also more innovative, because good communication and flexibility foster creative ideas and adaptation to change.