Social Media Campaigns
Reach passive talent where they already spend their time. Targeting, budget allocation and analytics in one system.
<strong>mana HR runs your job postings as ads on social media channels and reaches passive talent who are not actively searching job boards.</strong> The software handles <strong>audience targeting</strong>, <strong>campaign management</strong> and <strong>real-time optimization</strong>. Your budget is allocated automatically to the channels that reach the most qualified candidates. You get the analytics right inside mana HR and see which campaigns perform. Applications land in applicant management automatically. Plus personal customer success support, included by default.
What mana HR can do for social media campaigns
How do social media campaigns work at mana HR?
You pick a job posting and start a campaign. The software handles audience targeting: your ad is shown to the people identified as a good match by interest, behavior and demographics. Campaign management runs automatically. Real-time optimization allocates your budget each day to the platforms and channels that deliver the best results. You do not need any social media expertise of your own.
Which candidates do I reach through social media campaigns?
Above all passive talent and candidates who are quietly open to a move but not actively searching job boards. Thanks to the reach across social media channels, your roles are shown to people you would not reach through classic multiposting alone. It adds a channel to your job board reach that speaks to different audiences.
How does budget allocation work?
The software allocates your campaign budget automatically each day to the platforms that reach the most qualified candidates. You set a total budget per campaign. mana HR handles the split across the individual channels based on live results. That way your budget flows into the channels that actually work for your role.
How do I see whether my campaigns are working?
The analytics dashboard in mana HR shows you the key figures per campaign: reach, clicks, applications and cost per application. You see which channels perform and where you can adjust. Applications from social media campaigns land directly in applicant management and are marked there by source.
mana HR ermöglicht uns als Hidden Champion für Talente sichtbarer zu werden.
| Feature | mana HR | On your own |
|---|---|---|
| Campaign setup | Software handles it | Set up on each network |
| Audience targeting | Automatic | Configure manually |
| Budget allocation | Real-time optimization | Manual per channel |
| Analytics | Central in mana HR | Separate per platform |
| Application inbox | Directly in the ATS | Collect separately |
| Social media expertise needed | No | Yes |
Frequently asked questions
What are social media campaigns at mana HR?
Which social networks can I run campaigns on?
Does my company need its own social media account?
What does a social media campaign at mana HR cost?
How long does it take for a campaign to go live?
How do social media campaigns differ from multiposting?
Recruiting processes that fit together perfectly
Career Page
Candidates who come in through social media campaigns land on your career page in your own corporate design.
Discover the career page →Multiposting
More than social media. Multiposting distributes your job postings to 60+ curated premium job boards and adds classic reach to your social media campaigns.
Discover multiposting →Employer Branding
Social media campaigns build your employer brand. Employer branding makes sure every touchpoint after that stays in the same look and feel.
Discover employer branding →Your personal demo
Get to know mana HR and see what "simple day to day, powerful where it counts" means for your social media campaigns. In a no-obligation session, our HR tech advisors walk you through mana HR and map out the potential for your company.
- Insight into every solution
- Tailored to your company
- Individual advice for you and your team