Employer Branding
Your employer brand at every recruiting touchpoint. From the first click to the offer.
Employer branding at mana HR is a cross-cutting capability that covers every recruiting touchpoint. You adapt your career page, job postings, email templates, application forms and confirmation pages to your own company design. Colors, fonts, logo, copy and language carry through the entire application process. Candidates experience your employer brand from the first click on the job posting to the message they receive once their application arrives. No broken experience, no generic default design. Employer branding is part of the mana HR flat rate and needs no external tools or agencies.
What mana HR can do for employer branding
Which touchpoints can be matched to your employer brand?
Five areas. The career page built with the CMS editor: an extensive block library (for example image gallery, employee testimonials, a look behind the scenes and many more), images and videos in your own design. Job postings with your company colors, logo, a consistent structure and your own copy. Email templates for all candidate communication: application received, interview invitation, rejection, offer. Application forms that fit your presence both visually and in their content. And the confirmation pages shown after an application is submitted. It is not only the design that you can adjust, but also all copy and labels. All five areas are configurable in mana HR.
Why does a consistent employer presence matter in recruiting?
Candidates reach you in different ways: job boards, social media, your own career page, a referral. At every one of these contact points they form an impression. When the job posting looks professional but the confirmation email is a generic default template, the experience breaks. mana HR makes sure that all touchpoints fit together visually and in tone. That strengthens the first impression and shows candidates that you take your recruiting process seriously.
Do I need design skills for this?
No. mana HR provides templates that you adapt to your brand: enter your colors, logo, fonts and copy. You build the career page with the CMS editor and its extensive block library. Email templates and application forms are set up through the settings in mana HR. If you need support during the initial setup, your personal customer success manager is there to help.
Wir können selbstständig, schnell und flexibel reagieren – ohne Umwege und ohne Wartezeiten.
mana HR employer branding compared
How your employer presence differs with and without consistent employer branding.
| Touchpoint | With mana HR | Without consistent branding |
|---|---|---|
| Career page | Your own design in the CMS editor | Provider's default template |
| Job postings | Your company colors, logo and structure | Generic posting layout |
| Emails to candidates | Your own templates, copy and language | System default text |
| Application forms | Visually on brand | Neutral default form |
| Confirmation pages | Your own design and wording | Provider's default page |
Frequently asked questions
What is employer branding at mana HR?
Which areas can I customize?
Do I need an agency or IT department to customize it?
Can I add images and videos to the career page?
Is employer branding included in the flat rate?
How is employer branding different from the career page?
Recruiting processes that fit together perfectly
Career page
Your central employer presence on the web. A CMS editor with templates, content blocks and the option to embed your job list into your existing website.
Explore the career page →Job postings
The single most important touchpoint. Job postings in your company colors, with your logo and a consistent structure, so the listing already looks like you.
Explore job postings →Analytics & reports
Is your presence working? Analytics shows which channels and touchpoints bring in the best applications.
Explore analytics & reports →Your personal demo
Get to know mana HR and see what "simple day to day, powerful where it counts" means for your recruiting. In a no-obligation session, our HR tech advisors walk you through mana HR and work out the potential for your company.
- A look at every solution
- Tailored to your company
- Individual advice for you and your team